I’m Jennifer Haskins

Your Advocate in Complex Technology Decisions.

I help manufacturers, distribution, channel operations, and technology providers navigate complex digital transformation projects with confidence. With over 25 years of experience in dealer systems, operational workflows, and enterprise software, I work alongside clients to define their goals, evaluate solutions, and implement tools that deliver meaningful results. I’m here to make sure the right decisions are made, at the right time, for long-term success.

Curious what I actually do? Here’s my CV with real roles, projects and platforms I’ve delivered on.

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Helping Organizations Navigate the Maze of Digital Transformation.

I’m an independent advisor with over two decades of experience helping manufacturers, dealerships, and technology providers make smarter decisions around systems, tools, and transformation strategies. I’ve worked across every layer of the industry – from software vendors to dealerships to global manufacturers – and I understand the real-world challenges of selecting and implementing technology that actually works.

My role is to help you define your needs, ask the right questions, and take control of your technology journey with confidence. Whether you’re evaluating options, restructuring your tech stack, or trying to rescue a struggling project, I bring clarity, direction, and hard-won insight to the table.

Why I Do This Work

I believe businesses deserve someone in their corner—someone who understands the challenges of running dealerships, managing manufacturer programs, or navigating complex software decisions. Too often, teams are left to figure things out on their own, relying on vendors who may not fully understand their industry or priorities.

My journey spans over 25 years across automotive, trucking, equipment, motorcycle, and marine industries. I’ve worked with dealership groups, original equipment manufacturers, and software providers, always with one goal in mind: solving real problems with practical solutions. After years of watching companies invest in the wrong tools or struggle through disconnected projects, I created Haskins Solutions Simplified to offer something different—clear, honest, expert guidance.

How I Help Businesses Succeed

I help organizations focus before they invest. That means getting crystal clear on their goals, understanding how different teams are affected, and setting the stage for successful vendor relationships and technology projects.

This work matters because when the right solution is chosen—and rolled out the right way—everyone benefits. Teams work smarter, technology does what it’s supposed to, and the business moves forward with fewer surprises and more confidence.
I don’t just want businesses to finish projects. I want them to win with them.

Experience Summary

With over two decades of experience bridging technology and business in the automotive, manufacturing, and marketing sectors, I specialize in solving complex problems through smart, scalable solutions. From working hands-on with dealer management systems to leading enterprise transformations using Salesforce, I’ve consistently driven results through collaboration, curiosity, and clarity. My career has spanned operations, product strategy, pre-sales, and executive leadership — always with a focus on making technology work for people.

I’ve had the privilege of helping both startups and Fortune 500 companies streamline operations, improve customer engagement, and uncover hidden value across their ecosystems. Whether working alongside OEMs, dealers, or global teams, my role has always centered on listening, aligning goals, and delivering solutions that simplify the complex — with measurable results.

Education & Certificates Education

Dual graduate specializing in business process analysis, programming, accounting, and digital analytics
Strong foundation in systems design, financial operations, and data modeling

Salesforce Certifications

Certified Agentforce Specialist
Certified Sales Cloud Consultant
Certified Service Cloud Consultant
Certified Data Cloud Consultant
Certified AI Associate
Certified Administrator

Other Certifications

Google Analytics (Beginner to Advanced, including Tag Manager)
Advanced Business Process Analysis